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Online and reputation management

The Impact of Online Reviews on Brand Reputation

Online reviews are a key factor in shaping a brand’s reputation, directly influencing consumers’ purchasing decisions. Positive reviews can enhance…

byKalle Korpela23/01/2026
Personal Branding and Authority

Personal Branding: Trust, Visibility, Expertise

Personal branding is a process based on trust, visibility, and expertise. These three elements together help create a strong and…

byKalle Korpela22/01/2026
Personal Branding and Authority

Developing a Personal Brand in Crisis Situations

Developing a personal brand in crisis situations is challenging, but it also offers an opportunity to strengthen the brand’s credibility…

byKalle Korpela22/01/2026
Personal Branding and Authority

Personal Branding and Expert Roles in Different Fields

Personal branding is a key factor in expert roles, as it significantly impacts career development and professional success. A well-constructed…

byKalle Korpela22/01/2026
Online and reputation management

Developing Online Advertising Through Customer Interaction

Customer interaction is a key factor in developing online reputation, as it directly affects brand credibility and the quality of…

byKalle Korpela22/01/2026
Business credibility

Improving Business Credibility Through Customer Experience

The credibility of a business is based on the trust of customers and stakeholders in the company’s honesty and efficiency.…

byKalle Korpela21/01/202613/02/2026
Business credibility

Building Trust in Long-Term Business Relationships

Trust in business is a key factor that affects the relationships between parties and their sustainability. Effective strategies for building…

byKalle Korpela21/01/202613/02/2026
Personal Branding and Authority

Personal Authority: Social Media, Networking, Expertise

Personal authority is an important factor in building trust and expertise, consisting of several key elements. Social media, demonstrating expertise,…

byKalle Korpela20/01/2026
Online and reputation management

Building Trust in the Digital Business Environment

Building trust in a digital environment is vital for business success, and it relies on open communication, security, and consistency.…

byKalle Korpela20/01/2026
Personal Branding and Authority

Social Media Strategies for Personal Branding

Social media is a key tool for personal branding, as it enables direct communication with the target audience and increases…

byKalle Korpela20/01/2026

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