Have you ever noticed that when you go to a store, in some cases, you get used to a type of package that signifies a particular product? You see a plastic bottle with fluid in it and you automatically assume, as an American, that it is a juice of some kind. I am not talking about branding, but a particular style of packaging that reflects an aspect of a culture.
Last Saturday, after exploring the Italian town of Urbino , I decided to buy a bottle of water, and also of juice. I went to the vending machine that sells water and bought one. Then I went to another vending machine, which had a lot of small cartons like the ones that we have in Puerto Rico that are for children’s juice. Operating on the notion that “this is a juice” I decided to buy it. I opened the box and, to my surprise, discovered that the box was actually white wine. And for those of you that are asking yourself why he didn’t read the box, my answer is that the box was displayed from one side which showed only the packaging information. I guess that, in some sense, when you are in a different country, you cannot completely rely on your instincts.
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I totally empathize! I bought what I thought was lotion one time only to discover that it was some sort of hair product. And I have a terrible time discerning laundry detergent from fabric softener from bleach.